Center of the Universe Brewing
The Challenge
Center of the Universe needed a website that captured the personality of its brand while making practical information easy to find. The experience needed to showcase its evolving beer lineup, promote releases and events, communicate brewery hours, and give visitors a sense of the lively, unconventional culture surrounding the brewery.
What We Did
We created a playful, visually expressive website that reflects the eclectic character of Center of the Universe Brewing. Each featured beer was given its own distinctive treatment, while custom animations and unexpected interactive details added personality throughout the experience.
Because beer is central to the brand, we placed the current lineup, new releases, and award-winning products at the forefront of the site. We also integrated a live feed of beers on tap, galleries featuring the beer in the wild, and prominent pathways to special events, brewery hours, and upcoming releases.
Project Components
- UX/UI Design
- Front-End Design and Development
- Custom WordPress Theme
- jQuery Animations
- On-Tap Beer Integration
- Slideshow and Video Galleries
- Events and Release Promotion
- Blog Configuration
- Newsletter Signup
The Results
The redesigned website gave Center of the Universe a rich, immersive digital experience that captured the brewery’s distinctive personality and brought its visual brand to life. Bold photography, colorful design treatments, layered layouts, and playful animation created a memorable experience that felt as eclectic and energetic as the brewery itself.
The new experience also gave greater visibility to the beer lineup, new releases, events, brewery hours, and the current tap list, helping visitors quickly connect with what was happening at the brewery.
