Richard Bland College
The Challenge
Richard Bland College needed a more engaging digital presence that would connect with prospective students and clearly communicate the value of its academic programs, transfer opportunities, and campus experience. The existing website did not effectively guide users through the admissions process or provide strong pathways toward applying, visiting campus, or requesting additional information.
HeliumStudio was selected to redesign and rebuild the website with a focus on recruitment, usability, and conversion. The project also included ongoing digital support, social media marketing, and search marketing initiatives designed to strengthen awareness and generate qualified prospective-student leads.
What We Did
We reorganized the website around the needs of prospective students and their families, creating clearer pathways to academic programs, admissions information, financial aid, transfer partnerships, and campus resources. Large-scale photography, student stories, video, and prominent calls-to-action helped bring the campus experience to life while encouraging visitors to apply, schedule a visit, or request information.
The new website was built on a flexible WordPress platform and integrated with the college’s CRM and recruitment workflows. We also developed custom tools for events, multimedia content, student features, and ongoing campaign landing pages, giving the college greater control over its digital communications and enrollment marketing.
Project Components
- UX/UI Design
- Front-End Design and Development
- Custom WordPress Content Management System
- Responsive Development
- CRM Integration
- Video and Slideshow Galleries
- Blog and Events Calendar
- Social Media Marketing
- Conversion Rate Optimization
- Ongoing Support
The Results
The redesigned website created a clearer, more engaging recruitment experience and made it easier for prospective students to explore programs, understand transfer opportunities, and take the next step in the admissions process. Combined with targeted search and social media marketing, the new digital platform helped Richard Bland College achieve a 46% year-over-year increase in enrollment – results that significantly exceeded the college’s original expectations.
