Salt & Sky Seafood
The Challenge
Launching a new consumer food brand requires more than simply presenting the products. Salt & Sky needed an engaging digital presence that could establish a distinctive identity, highlight its commitment to quality ingredients and sustainable sourcing, and turn product interest into action.
What We Did
We created a vibrant, immersive website inspired by the brand’s adventurous flavors and coastal personality. Bold photography, layered textures, custom illustrations, and subtle animations guide visitors through the product line and reinforce the brand story. We also integrated a product locator, email signup form, and Instagram feed to help customers find products, stay connected, and engage with the brand.
The site was developed as a custom WordPress theme, giving the Salt & Sky team an easy way to manage content while providing a responsive experience across desktop, tablet, and mobile devices.
Project Components
- UX/UI Design
- Front-End Design and Development
- Custom WordPress Theme
- Responsive Development
- jQuery Animations
- Product Locator
- eNewsletter Signup
- Instagram Integration
Results
The new website gave Salt & Sky a distinctive digital presence that matched the energy and personality of the product line. It provided consumers with an engaging way to explore the brand, learn about its products and sourcing, locate nearby retailers, and stay connected through email and social media.
