Alliance of Students at the Polls
The Challenge
With a projected shortage of poll workers during the 2020 pandemic, a group of William & Mary law students saw an opportunity to mobilize students to fill this critical role. The organization needed a website that would establish credibility, communicate the urgency of its mission, and inspire students to get involved.
What We Did
Helium created a bold, energetic website designed to capture attention and quickly communicate the organization’s mission. Prominent calls to action guided students toward volunteer opportunities, while an integrated third-party CRM helped the organization collect information and coordinate participants nationwide.
Project Components
- UX/UI Design
- Front-End Design and Development
- Custom WordPress Theme
- Responsive Development
- jQuery Animations
- Third-Party CRM Integration
- Volunteer Signup
- Social Media Integration
Results
The new website gave the Alliance of Students at the Polls a credible national presence and a central platform for recruiting young poll workers. Clear messaging, prominent calls to action, and a streamlined signup process made it easy for students to understand the initiative and get involved on any device.
