Aspera Insurance
The Challenge
Aspera’s existing website was not aligned with the way retail insurance agents actually used the site. Important information and everyday tools were difficult to find, while analytics revealed friction across the homepage, appointment process, and key resource sections.
The redesign needed to simplify navigation, improve access to high-value content, and create a stronger foundation for future growth.
What We Did
We redesigned and developed the website around clear, task-focused pathways for both prospective and appointed agents. The site architecture, navigation, and content hierarchy were reworked to make products, resources, market information, and key actions easier to find.
The new site was built as a custom WordPress theme with flexible content modules, expanded product organization, searchable resources, location-based market information, and prominent agent-focused calls to action. We also created a scalable URL structure for personal and commercial products, giving Aspera a stronger framework for future content and SEO growth.
Project Components
- UX/UI Design
- Front-End Design and Development
- Custom WordPress Theme
- Responsive Development
- Information Architecture
- News & Blog
- Content Filtering & Search
- Agent Intake Forms
- SEO-Focused URL Structure
- Third-Party Integrations
The Results
The new website gave Aspera a clearer, more focused digital platform built around the needs of its agents. Improved navigation and content organization made critical information easier to access, while the flexible WordPress build gave the internal team a scalable foundation for managing products, resources, markets, and future growth.
