The Shockoe Collection
The Challenge
The client asked HeliumStudio to create a new website that captured the character and history of the property while making it easy for prospective residents to explore floor plans, amenities, availability, and the surrounding neighborhood. The goal was to create a more distinctive sense of place without sacrificing clarity or usability.
What We Did
Helium designed and developed a custom WordPress website that reflects the historic character of Shockoe through a warm visual palette, editorial typography, large-scale photography, layered design elements, and subtle animation. Together, these elements create an immersive experience that feels authentic to the property and helps prospective residents picture themselves living there.
We also organized floor plans, availability, amenities, and leasing information into a clear and intuitive structure, giving visitors an easy path from exploration to inquiry.
Project Components
+ UX/UI Design
+ Front-End Design and Development
+ Custom WordPress Theme
+ Responsive Development
+ Interactive Animation
+ Availability Feed
+ Photo Galleries
Results
The finished website gave The Shockoe Collection a more distinctive identity and stronger sense of place. By highlighting the property’s history, character, and downtown setting, the site helps it stand apart in a competitive rental market while giving prospective residents a clear and engaging path from discovery to inquiry.
